This service is suitable for small groups of friends, families, couples, reading groups, or small communities. It is also suited to destinations that are slightly complicated: Tasmania, the Caucasus, the English countryside, the edges of Europe, regional Japan, nature routes in Australia, or other places where information exists, but judgement is still needed. We are especially interested in journeys where nature and human history meet. Not only scenery, and not only history, but an attempt to understand why a place has become what it is.
Private Custom Travel
You have a place in mind. We help turn it into a journey that can actually be made.
Not every trip begins with a ready-made itinerary.
Sometimes it starts with a casual sentence among friends: shall we go to Tasmania next year?
Or with a place that has stayed in your mind for a long time: the Caucasus, the English countryside, northern Japan, or somewhere that looks far away, complicated, and still somehow impossible to forget.
Once the destination appears, the questions begin.
When is the right season?
How many days are enough?
Can these places really be connected in one route?
Is that landscape in the photograph something ordinary travellers can actually reach?
Will it be too tiring for parents?
How should a small group of friends travel together without exhausting one another?
Should the budget go into hotels, transport, guides, or a few experiences that are truly worth keeping?
This is what AnA’s private custom travel service is for: to take a rough wish for a journey and turn it into a route that is realistic, coherent, worth taking, and still leaves something behind after you return.
We do not build trips by piling up sights.
Travel is not a list of place names.
Three cities in a day, ruins in the morning, a museum in the afternoon, a night view after dinner — it may sound full, but often people are too tired to remember anything properly. The photographs may be real, and the scenery may be real, but that does not mean the experience is truly available to every traveller. Some views require a climb. Some light requires waiting. Some “hidden places” are simply difficult to reach. Some famous hotels do not change the journey just because you spend a night there.
We care more about other questions.
Why is this place worth going to?
How should one enter it?
How long should one stay?
Which places deserve attention, and which should simply be passed through?
Where does one need a guide, and where is it better to leave some silence?
What must be preserved in this journey, and what can be given up?
A good itinerary does not make travel fuller. It makes travel hold together.
How AnA works
You do not need to have all the details worked out in advance.
Tell us the approximate destination, timing, number of travellers, budget, travelling companions, and the kind of experience you are looking for. For example: four people, ten days in Britain, interested in history and countryside, not too rushed. Or a family trip to Tasmania during the Lunar New Year, comfortable but not ordinary. Or a small group of friends looking for somewhere less obvious, with nature, some history, and a little sense of distance.
We first judge whether the idea can stand.
Is the season right? Are the days enough? Is the transport reasonable? Do the budget and expectations match? Can the travellers’ physical condition support the route? Is it necessary to connect these places at all? This stage matters. Many problems in travel do not begin after departure. They are already hidden in the itinerary.
If the direction is workable, we begin shaping the route.
This includes how each day moves, where it makes sense to stay, whether to use a car or train, where a local guide is needed, which experiences are worth paying for, where to leave free time, what must be booked in advance, and where a backup plan is necessary. We try to bring the history, nature, people, food, roads, and sense of time of a place into the journey — not simply hand you a list of attractions.
Who this is for
This service is suitable for small groups of friends, families, couples, reading groups, or small communities.
It is for travellers who are no longer satisfied with ordinary sightseeing tours, but do not want to spend endless time researching routes, hotels, transport, and local resources on their own.
It is also suited to destinations that are slightly complicated: Tasmania, the Caucasus, the English countryside, the edges of Europe, regional Japan, nature routes in Australia, or other places where information exists, but judgement is still needed.
We are especially interested in journeys where nature and human history meet. Not only scenery, and not only history, but an attempt to understand why a place has become what it is.
Who this may not be for
If you are mainly looking for the lowest price, or only need help booking flights and hotels, AnA may not be the right fit.
If you want to check off as many famous places as possible each day, expect the trip to reproduce social-media photographs exactly, or hope to obtain highly private, high-end experiences on an ordinary budget, we will say so in advance.
Travel can certainly carry expectations. But expectations are better when they rest on reality.
How the cost is considered
Private custom travel does not have one fixed price.
The cost depends on the destination, number of days, number of travellers, season, accommodation level, transport method, whether private vehicles are needed, whether local guides are involved, whether special experiences are arranged, and how deeply AnA participates in the planning and execution.
In general, the fewer the travellers, the higher the per-person cost. The more remote the destination, the more coordination is required. In peak seasons, hotels and vehicles become more expensive. Better accommodation, specialist guides, rare experiences, or deeper involvement from AnA will also increase the cost.
We do not begin with a price that looks artificially low and then add costs later.
A more reasonable way to start is this: you tell us your rough idea and budget range; we judge whether the direction is workable; if it is, we move into detailed planning and a formal quotation.
The formal quotation will state what is included and what is not. In general, international flights, visas, insurance, personal expenses, meals not listed in the itinerary, and additional costs caused by personal changes are not included in the basic price.
How to begin
Send us a simple description.
For example:
“We are four people, thinking about Britain next autumn, around ten days. We like history and countryside, but do not want the trip to be too tiring.”
“I want to take my parents to Tasmania during the Lunar New Year. We would like it to be comfortable, but not a standard sightseeing tour.”
“A few of us want to visit a less common destination, with nature and some history. Our budget is medium to upper-medium, and we do not want a checklist-style trip.”
If you have not yet chosen a destination, you can also begin with a feeling: wilderness, borders, islands, monasteries, quiet places, or simply a desire to leave the usual travel routes behind.
We will first help you judge the direction.
If it can be done, we continue.
If it cannot, we will say so directly.
The world is large. Time is limited.
A journey does not have to be perfect, but it should at least be worth making.